In WooCommerce, the “Featured Products” feature allows you to showcase specific products on the store page.
It’s definitely worth using, as it doesn’t require any additional plugins. It also helps you better highlight the selected product range, boosting sales in the process. By strategically displaying these products, you can draw customer attention to promotions or new arrivals, increasing their likelihood of making a purchase.

Setting featured products

We can highlight products individually or several at once. To do this, go to the list of published products and then:

• we can mark selected products on the list with a star – here is a featured product in an example WooCommerce store:

This is one of the fastest and most convenient methods. In addition, we can immediately see on the list which products are featured, which is especially important when there is a large number of products.

• in bulk actions, we can select the appropriate option from the list:

This is less convenient and is typically used when we need to change other product settings, such as stock status.
We can also mark a single product in edit mode to highlight it (an option in the side panel).

Why it’s worth it

Displaying featured products helps promote the best, newest, or most profitable items that you want customers to see first, whether they are simple products, variants, or downloadable items. This option is always available.

It’s important to note that some plugins, Gutenberg blocks, other builders, and certain shop themes can also use featured products. Therefore, if we know which products we want to highlight, it’s worth marking them accordingly. This is always beneficial for our shop.