Cross-selling is an effective sales strategy that involves suggesting additional products that may interest customers while they are making a purchase. In WooCommerce, a popular plugin for WordPress, cross-selling can be easily implemented to increase the average order value and improve the customer experience.

What is cross-selling?

It’s a marketing technique that recommends complementary products to those that the customer has already added to their cart. Examples include:

• Buying a phone – suggested accessories are cases and screen protectors.
• Ordering a coffee machine – recommended products are coffee and filters.
• Choosing a laptop – a suggestion to buy a bag or a mouse appears.

How to implement cross-selling in WooCommerce?

WooCommerce offers several simple ways to implement a cross-selling strategy:

1. Setting up related products (cross-sell)

WooCommerce allows you to manually assign cross-sell products to each item in the store. To do this:

• Go to the product edit page in WooCommerce.
• Navigate to the “Related Products” tab.
• In the “Cross-sell Products” section, add the appropriate products.
• Save the changes.

These products will be displayed on the cart page, encouraging the customer to purchase them.

2. Using plugins for cross-selling automation

There are many WooCommerce plugins that help automate cross-selling, such as:

• Cart Upsell & Cross-Sell – displays recommendations on the cart page.
• WooCommerce Product Recommendations – based on product recommendation algorithms.
• Frequently Bought Together – shows product bundles on the product page.

3. Using popups and dynamic recommendations

You can use pop-ups and dynamic banners that display recommended products based on customers’ shopping history.

4. Creating product bundles

Another effective method is to create product bundles at attractive prices, such as “Coffee Lover’s Set: coffee machine + coffee + cups.”

Why should you use that in WooCommerce?

• Increase in average cart value – customers add more products to their orders.
• Better shopping experience – customers receive products that may be truly useful to them.
• Higher revenue and customer loyalty – well-chosen recommendations increase customer satisfaction.

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Cross-selling is a simple but extremely effective strategy for increasing sales in a WooCommerce store. You can implement it through WooCommerce settings, plugins, dynamic recommendations, or product bundles. If you haven’t done so yet – it’s time to start and increase the value of your customers’ shopping carts!