Product labels in WooCommerce are a great way to highlight specific items in your online store. They allow you to inform customers about promotions, new arrivals, bestsellers, or limited edition products. In this article, we will show you how to add additional product labels in WooCommerce and how to use them effectively.

Why Use Additional Product Labels?

Additional labels help attract customer attention and increase sales. Here are some key benefits:

• Highlight promotions – easily mark discounted products.
• Increase conversions – labels like “Bestseller,” “New Arrival,” or “Limited Availability” can encourage purchases.
• Better organization – help customers quickly find products of interest.

How to Add Additional Product Labels in WooCommerce?

WooCommerce natively provides a “Sale” label for discounted products, but you can add custom labels using plugins or code.

1. Adding Labels with a Plugin

The easiest way to add labels is by using dedicated plugins. Here are some popular options:

• WooCommerce Advanced Product Labels – allows creating custom labels based on various conditions.
• YITH WooCommerce Badge Management – lets you add and style product labels.
• Product Labels for WooCommerce – a simple tool for managing product tags.

How to Set Up Labels Using a Plugin?

1. Install and activate your chosen plugin.
2. Go to WooCommerce settings and select the labels section.
3. Add a new label, define its name, color, and display conditions (e.g., for selected categories or sale products).
4. Save the changes and check the effect in your store.

2. Adding Labels with Code

If you prefer to add custom labels without using plugins, you can add code to your theme’s functions.php file. Here’s an example of code that adds a “Bestseller” label to specific products:

This code checks if a product belongs to the “bestseller” category and adds the appropriate label.

Best Practices for Using Labels

To ensure labels are effective and don’t overwhelm customers, follow these guidelines:

• Don’t use too many labels at once – excessive labeling can create visual clutter.
• Choose readable colors and fonts – ensure labels are visible but don’t overpower the page.
• Set clear rules for applying labels – e.g., “Bestseller” for products sold over 100 times, “New Arrival” for products added in the last 30 days.

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Additional labels in WooCommerce are an excellent tool for making products more attractive and encouraging customers to buy. You can add them using plugins or simple code modifications. However, remember to use them moderately and aesthetically to avoid overwhelming users with too much information.