In WooCommerce, featured products are a function that allows you to display specific products on the store page. It is definitely worth using it, because it does not require the use of any additional plugins, and allows you to better present the selected product range, thus increasing sales.

Setting featured products

We can highlight products individually or several at once. To do this, go to the list of published products and then:

• we can mark selected products on the list with a star – here is a featured product in an example WooCommerce store:

This is one of the fastest and most convenient methods. In addition, we can immediately see on the list which products are featured, which is especially important when there is a large number of products.

• in bulk actions, we can select the appropriate option from the list:

This is less convenient and is most often used when we also have to change other elements of the product settings, e.g. stock status.

We can also mark a single product in the edit mode to highlight it (option in the side panel):

Featured products – why it’s worth it

Displaying featured products is used to promote the best, newest, or most profitable products that you want customers to see first. Regardless of whether they are simple products, with variants or downloadable – this option is always available.

It is worth remembering that some plugins, Gutenberg blocks or other builders, as well as selected shop themes can also use featured products. Therefore, if we know which products we want to highlight, it is worth marking them correctly. This is always beneficial for our shop.